A superb article by Martin Little on Mobitopia highlights his frustration with Three's walled garden of limited content.

Content is no use at all if it's content you're not interested in, Three don't seem to have grokked this fact...

I've been blogging for about 18 months, I'd like to think I'm writing more interesting, more coherant, less navel gazing content than I was 18 months ago, but you guys are the best judges of that!

I'm based in the UK, I'm a software developer who owns/runs a small consultancy, and as with all small businesses I'll happily turn my hand to a little bit of everything. This can be reflected in my blogging which sometimes has a rather scattergun approach to subjects.

I wrote a long post last November, about why I blog, what I blog about and who I blog for. At least 99% of this still holds true, although knowing that 1000s of people read this blog every month makes it a little harder to maintain the illusion that I'm only writing for myself...

In addition to writing here, I also write for Mobitopia. Some of that content also makes it onto here, some of it doesn't. There's no hard and fast rules as to when I cross post although I'm more likely to post content here when it's looking a bit quiet. Update rate, I aim to post at least 5-6 items a week here, usually on weekdays. I'd like to say I'm aiming for a quality not quantity but that's not strictly true, although I do consciously try to avoid following every latest meme.

Lastly integrity, yeah I've heard of it :-) Actually I'm unlikely to slag off your product if you're advertising with me out of politeness if nothing else. If I really don't like your product I won't accept your advert in the first place (one great things about Blogads is that I have this level of control, quite unlike Adsense). Conversely, I'm not going to spout reams of glowing advertorial about your product just because you've placed an ad with me, what do you expect for $18/month? Blood? :-)

Why did I choose BlogAds over Google? A few big reasons, choice, control, and transparency. Choice and control are two way, both myself and potential advertisers get control and choice over whether they advertise on this blog; the number of sites I've seen with inappropriate Google ads is very high. Transparency, my rate card is visible to all as are the traffic levels so an advertiser doesn't have to worry about alleged invalid clicks and I as a publisher don't have to worry about trusting whether a third party will accurately count my click thru's or pay me.

I'm very happy with my choice, especially as everyone I know with Google ads seems to have suffered a significant downturn in revenue. Having said that I'm not looking to make a fortune here, and I'll be keeping the adverts to an unobtrusive level, let's see what happens!