Kudos to Ewan the kilt-meister for another great year’s coverage of the Edinburgh Fringe, including pulling off another monster first for podcasting, with The Stage backing the Edinburgh Fringe Podcast.

Many big media operations roll their own podcasts to cover big events, with frequently indifferent results and the major disadvantage of not having an established audience to kick-start the listening figures. The Stage however took the smart approach of hitching their bandwagon to Ewan’s BAFTA nominated Edinburgh Festival Fringe Podcast, good news all around. Getting the podcast featured on iTunes, and becoming a core part of the Festival Media Network means even more exposure too.

What’s the next trick up Ewan’s sleeve? Kerrang sponsoring TPN Rock?