Why did I choose BlogAds over Google? A few big reasons, choice, control, and transparency. Choice and control are two way, both myself and potential advertisers get control and choice over whether they advertise on this blog; the number of sites I've seen with inappropriate Google ads is very high. Transparency, my rate card is visible to all as are the traffic levels so an advertiser doesn't have to worry about alleged invalid clicks and I as a publisher don't have to worry about trusting whether a third party will accurately count my click thru's or pay me.

I'm very happy with my choice, especially as everyone I know with Google ads seems to have suffered a significant downturn in revenue. Having said that I'm not looking to make a fortune here, and I'll be keeping the adverts to an unobtrusive level, let's see what happens!