For a supposedly Cluetrain savvy operation, Business 2.0 have a decidely old-school approach to distribution, now maybe their subscription model makes sense if you're an American resident and you enjoy wasting natural resources like paper and ink. Quite why they seem unable to provide internet only access to their content is beyond me. Even Americans like Jeremy Zawodny are frustrated by the current lunacy.

Anyway Dave and Martin have decided enough is enough and started an online petition to hopefully persuade Business 2.0 to see the errors of their ways. Sign it and spread the word folks.